A French supermarket chain promoted the beauty of “ugly” produce—fruits and vegetables that are perfectly edible but rejected by retailers (and consumers) due to cosmetic standards. By marketing these items creatively, the campaign reduces food waste and challenges the industry norms that encourage unnecessary disposal. It demonstrates how simple shifts in retail practices can cut waste and lower costs for consumers. (Intermarché; 3’)
Bolthouse Carrots – Eat ’Em Like Junk Food
Bolthouse, one of the two major carrot growers, advertised its baby carrots, a truly healthy food, like Frito-Lay might market
