Bolthouse Carrots – Eat ’Em Like Junk Food

Bolthouse, one of the two major carrot growers, advertised its baby carrots, a truly healthy food, like Frito-Lay might market its snack foods. How refreshing it was to see commercials that were funny and captivating. While the campaign did not last very long, it certainly got the attention of people in the nutrition and advertising worlds…and enhanced Bolthouse’s reputation.

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